Tuition – Psychological Pricing

We learned about it in the business class I took this semester – psychological pricing. It’s the $99.99 or $999 pricing structure you see in many stores. It makes the product feel less expensive. Now, the University of Waterloo’s taking some lessons from retail and applying it to tuition.

University of Waterloo Tuition

My, doesn’t $4,999.38 just seem a lot easier to swallow than $5k?


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