In 2013, multiple analytics firms forecasted surging tablet sales to outpace declining PC sales in 2014. But on the back of strong PC earnings, recently, from the likes of HP, Intel and Microsoft and slowing premium tablet sales, things are changing.
The 2Q14 results suggest that the consumer installed base restructuring peaked during 2013. We are seeing a slowdown in premium tablet sales, which have already penetrated a large number of households. PCs are now growing off a smaller installed base of newer devices, with more engaged users. Therefore, we expect to see slow, but consistent, PC growth