Iâ€™m so bombarded with advertisements everywhere I look (Internet, TV, billboards) that I feel as though I’m almost immune to them. I hardly pay any attention (although some will say advertising works on a very subconscious level, so I guess I am paying some attention). But this past weekend while watching some hockey, I saw Audi’s commercial for their new 2009 A4 sedan, which impressed me so much that I went online to research the vehicle. Even if I were to have stopped there, I think the ad would have counted as a success.
My family has been in the market for a new car, and after having driven Accord after Camry after Corolla, we thought it was about time to take the next step. We recently test drove a few cars, including the Lexus ES, RX, and the Acura TL, but decided to wait towards the end of the year before making a decision. We wanted to see what the new year models would bring. We didn’t bother much with the German makes since we prefer a smoother ride and for the same price range, we felt the BMW 3, Mercedes C and Audi A4 were all somewhat small. They simply weren’t targeted at our demographic.
For some reason, I’ve always liked Audis (definitely more than BMW or Mercedes-Benz) so when I saw that commercial and found out online that the 2009 A4 had increased in size in nearly all dimensions and smoothed out its ride, I immediately began reading reviews. I absolutely love the look of the car. I’ll be certain to let my parents know and book a test drive sometime in the near future. The only thing that worries me slightly is this nagging stereotype that Audis aren’t very reliable. I’d be happy to have someone convince me otherwise.
Vorsprung durch Technik – Advancement through Technology. I’m impressed.