Bang, boom! I told ya so. Apple, it seems, is starting to see the light. After many, many years of the old one button mouse, they’ve finally succumbed to the pressure and added more function to their mice. Of course, even a new mouse requires the whole launch festivities and that’s what you’ve got at the Apple website. Why you ask? Because they’re the marketing geniuses of the world right? If they weren’t, they’d be in the toilet right now cause the products themselves are really nothing to be excited about. So I present you, Mighty Mouse! (ok, where tf did that stupid ass name come from…)
And didn’t I say their marketing is pure genius at work? They’ve included what I can only call a scroll wheel, which has been around for years. However, they call their version of it the ‘Scroll Ball’ and basically present it as though they’re the inventors and everyone else’s is a cheap knockoff. What can you do with it? You can scroll up/down, sideways and diagonally. Oh hello Apple? My Microsoft wireless mouse does that (except the diagonal) and I have yet to use the sideways scroll on it. Why? Because most things on the computer are designed so I don’t have to scroll sideways. Sorry, another pointless gimmick for Joe Smith to be interested in. They’re just so stubborn and when they finally realize they have to actually change more than the asthetics of a product to make it sell, they advertise it to death and call it their own ‘innovation’.
And while I’m on the Apple-bashing topic, there’s another thing I’d like to mention. After years and years of yodeling their hardware superiority over ‘conventional’ PCs, it would seem as though they’ve been mistaken. They recently announced that they would be switching their computers to run on Intel hardware as opposed to IBM PowerPC stuff. Oops, makes you wonder doesn’t it, why they would switch if their hardware is so superior. Maybe it’s not so good and expensive as hell hmm? Now give me a PowerBook chassis, an Intel Pentium Mobile processor, a decent video card and I’ll be in computer heaven. Of course, that’ll be after being in a living hell for shelling out $3-4K for that kind of system.
Hopefully I’m wrong, but that seems to be the way with Apple. They always shoot themselves in the foot.