Rogers Does It Again – Insane iPhone Plan Pricing!

The iPhone was supposed to bring data to the masses, but leave it to Rogers/Fido to throw that idea out the window completely. There has been a significant amount of speculation surrounding the data plans for the July 11th launch of the 3G iPhone in Canada, and this morning, Rogers gave the official word. In short, if you fellow Canadians thought the iPhone would deliver you to data plan salvation, you thought completely wrong.

iPhone 3G Price Plans at Rogers Wireless

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                                              Sent      Incoming
                                              Text      Text       Visual
    Price   Voice                    Data     Messages  messages   Voicemail
    -------------------------------------------------------------------------
    $60 /   150 minutes + unlimited  400 MB   75        Unlimited  Unlimited
    month   Evening and Weekend
    -------------------------------------------------------------------------
    $75 /   300 minutes + unlimited  750 MB   100       Unlimited  Unlimited
    month   Evening and Weekend
    -------------------------------------------------------------------------
    $100 /  600 minutes + unlimited  1 GB     200       Unlimited  Unlimited
    month   Evening and Weekend
    -------------------------------------------------------------------------
    $115 /  800 minutes + unlimited  2 GB     300       Unlimited  Unlimited
    month   Evening and Weekend
    -------------------------------------------------------------------------

Even, without putting these plans in context with those in say, the United States, they still absolutely suck. I was contemplating both the iPhone and the BlackBerry Bold as my next device and I left it up to the data plans to help me decide. As of these announcements, the BlackBerry will be quite a bit cheaper. I currently pay $50/month before the SAF and taxes for 150 anytime, unlimited Rogers to Rogers, unlimited evenings and weekends at 6pm, 2500 SMS, 1000MMS, CID, voicemail, and unlimited email. I’ve been planning on stepping up to the $30/month 300MB BlackBerry data plan (from the $15 unlimited email only) so that I can use applications such as Google Maps. That would mean paying $65/month + fees.

But with the iPhone, I’d have to pay a minimum of $75/month (plus SAF/taxes); $60 for the base plan, then another $15 for the text messaging and caller ID package. Furthermore, with only 150 minutes, no unlimited Rogers to Rogers, and evenings and weekends starting at 9pm, I’m bound to go over my minutes on a regular basis. At well over $100/month for the $75/month plan + $15 for the messing/CID + SAF + taxes, it’s simply a price I’m not willing to swallow.

Thanks, but no thanks Rogers. I hope the strategy of gouging iPhone fans works out for you. In a terribly sad way, I guess you should be commended for lowering data prices from the $45/month for 8MB not that long ago…

4 thoughts on “Rogers Does It Again – Insane iPhone Plan Pricing!”

  1. I am quite pissed of that Rogers and Fido screwed this up so bad. I wish the cell phone business in Canada was more like the states… it’s too bad we are bound to 4 or 5 carriers… where as there is actually competition in the states, and not pathetic monopolies.

    I am getting a BlackBerry Bold, because Rogers and Fido can go sleep with each other and get STD’s for all I care.

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