Microsoft 10 Devices Event

HoloLens

Band 2

Lumia 950/XL

Surface Pro 4

Surface Book

110 million Windows 10  devices

All that, plus swagger. For the first time, in a very long time, Microsoft showed some serious swagger, and boy, do we have a portfolio of aspirational products  to lead the way through the current and future frontiers of computing technology.

The Verge put together a great summary video of this morning’s announcement. Check it out here. If you want to experience the entire 1:47, it’s over at Microsoft.com.

There is deep, burning desire across the Internet nerdom for many of the products shown today. It’s been 3 years in the making, from the first Surface experiments to an ever-more complete portfolio of Windows devices, today. This is one critical piece of Satya’s goal to move people from using Windows to choosing Windows to loving Windows. It’s the beginning of what the Xbox has, a fanbase of users, who are deeply satisfied and recommend the products, without prompting.

I have no illusions of sudden grandeur or sentiment shift. I am well aware products need to crush it, many times in a row, before that goodwill is established and users start trusting the family of products (enough to pre-order, sight unseen, like others!). We’re just about there with the Surface lineup. Lumia is taking the first step in a multi-step journey. It’s also going to take a few iterations of purposeful and flawless execution to build the same position. And HoloLens, that’s even more nascent, but we know where we want to be and will drive relentlessly to deliver the vision, in its entirety.

I am excited about the products, awfully proud to be a part of the groups delivering them, and look forward to taking all these next steps.

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