A good advertisement should instill within you a strong emotion, be memorable and make you want to buy the product or service. Those three things are precisely what the Pure Michigan advertisements do for me.
I first heard them on the radio at work one day and they made such an impression that I went and searched for the advertisements online. It must truly say something when someone goes searching for advertisements as opposed to advertisements searching for customers. The ads are extremely relaxing and reach out to the golfer or fisherman or beach-goer in you. They paint extremely vivid mental images of bubbling water, a nice breeze on a hot summer’s day, or other equally pleasing thoughts.
Very powerful stuff. Go listen to a couple of them and you’ll know what I mean. If the actual place is anything like what the advertisements make me feel, it’s definitely a place worth visiting.