There were announcements this morning that Apple had addressed two issues with the iPhone – the non-user-replaceable battery had its battery life runtimes increased and the covering for the touchscreen has been changed from a plastic material to glass. Apple’s stock was up almost 4% on the day due to that news.
I don’t know about you, but I’m not sure an increase in battery life and a screen more resistant to scratching would make someone who wasn’t going to buy it now go out and spend $500 on an iPhone. I think pricing, usability and compatibility with existing email infrastructure will be much larger challenges for the iPhone to overcome. But the mere fact that Apple’s stock is reacting so violently to iPhone news indicates that this may be a make or break product, at least for Apple’s stock price in the short term. With the run-up in price over the past three months or so, iPhone better be good.