Ford’s Turnaround and Future Opportunity

I’m nominating Ford’s turnaround as the feel-good story of 2009. Just goes to show that some fantastic insights into the market by the executive team and a real focus on quality vehicles completely negates this don’t-buy-domestic-cars mentality.

In the wake of Toyota’s massive recall and subsequent production halt for faulty accelerator pedals around the world, I think more people realize that foreign vehicles don’t have some God-given right to be more reliable. This is the domestics’ chance to capitalize with some psychological warfare.

Go Ford!

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