I can understand the university’s desire to create a more distinct image for itself in the international community, instead of 1 amongst the multitude of name and shield logos. However, I only hope people don’t recognize the brand for all the wrong reasons. Any publicity isn’t necessarily good publicity. I mean what’s with the neon rainbows? This looks like something I’d do to introduce color into an otherwise dull (monocolor) design. Color for the sake of it. I know, the irony.
That said, I’m somewhat partial to the banners that have gone up on lamp-posts around the school thus far. I just hope the new brand never makes it on any official UWaterloo documentation. I, for one, am glad my diploma will keep the old name-and-shield.