As I go through school, work semesters and most recently the business class at Laurier (oh and posting on this blog), Iâ€™m finding my career wants and goals are starting to refine themselves. I was lucky to know what program to enter after high school was complete, but I had very little idea of what I actually wanted to do after university. Now that Iâ€™ve had quite a bit of work experience (and Iâ€™m especially thankful for my time at Sybase, where Iâ€™ve had a lot of say on what I want to tackle), and have expanded my view outside of the mostly-technical courses I take in Computer Engineering, Iâ€™m discovering the wonderful world of business.
Iâ€™ve known I wanted to lean to the business side of technology for a couple years, now, but Iâ€™m also discovering more specific areas that Iâ€™m very interested in, specifically technology product design and marketing, combining my interest in technology and business.
I sat up late last night reading articles on interesting product and marketing cases in my textbook â€“ articles about store brands versus national brands, megaplex movie theatres, and anti-squirrel bird-feeders, to name a few. As I read the cases, I found myself analyzing the products, how those products were perceived by the people in the cases, and thinking about how the mentioned companies were adjusting, to respond to market challenges.
I think itâ€™s a by-product of the work I do. Iâ€™ve been quite involved in market research, scoping out potential markets, competitive products and companies, and predicting how market changes will affect us. I find the work exhilarating, keeping up with market developments, analyzing every aspect of the news and responding to them. It can be mentally challenging and also exercises my creativity. Itâ€™s never quite the same, day in, day out.
Obviously product design and marketing are typically separate departments in many companies and itâ€™s fairly rare to actually do both at the same time, so Iâ€™d settle for one or the other. The interests Iâ€™ve stated above may also afford me a career in the tech consulting business, which Iâ€™ve talked about before. That path could also satisfy my interest in market analysis and technology.
Itâ€™s still a bit early to know exactly what Iâ€™ll be doing after university, but Iâ€™m seeing the light more and more clearly now. I aim to use my last couple work terms to really probe these types of jobs to see if it is what I want to do.
On a completely separate note, Iâ€™m really starting to think my business class professor is something of a Google + Apple fanboy. Oh dear…