Sometimes, I feel as this guy does. No, I’m not going to Google nor am I extraordinarily fascinated by Identity (with a capital I). I share his gripe that there are simply too many interesting things happening at my place of work that I cannot write about. There was a point in time, long before I even worked at Microsoft, much less Windows, that I thought, if I get a sweet job, on the inside, I’ll finally have so many interesting things to write about, with a unique perspective.
But that’s not the way it works. NDAs and social writing guidelines aside, I only rarely itch to chime in or counter someone else’s internet arguments on this major event or that news item, relating to Microsoft or Windows. And, it’s not for a lack of interest.
There are times that I read an article that is so offensive and misleading, that I want to hastily reply in counter. Everyone has their opinion (myself included, like I’m writing, here), but the difference in recent years with the explosion in internet usage, that opinion can now be easily amplified and touch many more people, be it worthy or worthless (and sometimes, plain, outright malicious).
I work directly with Windows ecosystem partners, so I fully understand the importance of appropriate disclosure and confidentiality. While, everyone has an opinion, the appropriate use of disclosure helps companies and brands more effectively build an opinion that they want. Leaks are nearly by definition a sneak peak at an incomplete set of information on some topic. People naturally fill in missing context and information in a manner that makes them content. Whether that means speculating with optimism or FUD depends on what side of the fence you’re on.
But, allow for appropriate confidentiality and a planful message and more often you get closer to the desired outcome and interpretation. That’s why I’ve liked the approach Microsoft has taken in recent times, and, despite sometimes wanting to yell out my thoughts and opinions, it would undermine the message.